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Moonshot!, by John Sculley
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“The future belongs to those who see the possibilities before they become obvious… This is the most exciting time ever to be part of the business world.”
Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley—former CEO of both Pepsi and Apple—claims we are in an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come.
The time is ripe, according to Sculley, for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. And in this book, he’ll show you how to do it. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.
- Sales Rank: #439258 in eBooks
- Published on: 2014-10-13
- Released on: 2014-10-13
- Format: Kindle eBook
Review
"John Sculley, in his new book 'Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses' argues that every entrepreneur now needs to think and act like one of those elite entrepreneurs who could go the extra mile and cause disruptive change… It’s time to adopt the adaptive innovator entrepreneur mindset principles, capitalize on the game-changing new technologies, and go for the gold.” - (Martin Zwilling Forbes Contributor)
"The real question is, how many business-strategy books are published before leaders (and wannabes) say, “Please, sir, no more”? With a name and reputation that will open many doors and sell books, former CEO (PepsiCo and Apple) and now second-time author (Odyssey: Pepsi to Apple) Sculley delivers a clear message to individuals, entrepreneurs, and corporations: change . . . or wither. Although he never quite issues that ultimatum, it’s clear from his 10 principles―such as customers come first, create a noble cause, solve a billion-dollar problem, pursue relentlessly, and practice disruptive pricing―that adaptability is key. The precepts of that vision are simple but still challenging for many. Stories are what make his principles live, though there isn’t as much attention paid to execution. New wisdom for new entrepreneurs; timeless advice for leaders. - (Barbara Jacobs Booklist)
From the Inside Flap
John Sculley has always had insatiable curiosity. While growing up in Long Island, New York, and Bermuda, he was fascinated by electronics, particularly television in its early days. By the age of fourteen, he had invented a color picture tube and a remote channel tuner. He was also a ham radio operator and enjoyed communicating with a network of friends around the world.
John has always loved to draw. In fact, he began his graduate studies in architecture, but was convinced to switch to business. As he rose through the ranks of Pepsi, he loved any assignment that involved building, whether it be new packaging or new advertising campaigns like the “Pepsi Generation” or the “Pepsi Challenge.”
He was and still is a natural entrepreneur. And he has used those skills to his advantage ever since.
John’s passion is business, and he is at it every day of the week. Since leaving the corporate world in the early 1990s, John works closely with his two brothers, Arthur and David.
His real soulmate is his wife, Diane, herself an accomplished business woman. She is there at all times, providing guidance, advice, and support. She is the love of his life.
John and Diane Sculley reside in Florida.
From the Back Cover
I wrote Moonshot! because I believe this is the best time ever to build a transformational business. The big Moonshot occurring right now is the convergence of incredible exponentially expanding technologies including the cloud, mobile devices, sensors and big data. The effect of this Moonshot is to shift power from the Producer-in-Control to the Customer-in-Control. So, it’s all about the customer, and in my book I try to provide entrepreneurs and business executives with insights and tools they can use to build successful businesses. These are strategies I have learned through a lifetime in business and ones I use every day with my own companies. I also put these game changing strategies in the context of the dramatic changes going on with the middle classes, both in the U.S. and in Emerging markets.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very interesting and a quick read
By Christina M.
Great book and even though I am not looking to start my own business I have taken several quotes and ideas that I can apply in my sales job and life in general.
0 of 0 people found the following review helpful.
Recommend
By boohorn
Purchased Audio version which is perfect to listen to while driving.
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Very good and stimulating.
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